Design Thinking for Healthcare

In the past twenty years, the term “design thinking” has entered mainstream and business lexicon to describe a methodology for generating innovative solutions. The renowned design firm, IDEO, popularized and marketed the idea as a cross-disciplinary tool to help individuals and organizations identify challenges and develop novel solutions. It has been used in a variety…

Using Graphic Design for Healthcare Activism

What does it take to spread an idea? To change people’s minds? One might think you need a marketing campaign with hundreds of words of copy. Perhaps you need to advertise, network with the right people, and relentlessly promote your idea online. But could it occur organically with a single image? Maybe if you happened…