As legendary start up lore would have it, Richard Branson, the founder of the young empire, Virgin Records, was stuck at an airport in Puerto Rico in 1984. He was trying to get to the British Virgin Islands to meet his girlfriend. Frustrated by the situation, and perhaps his lack of control, Branson looked around…
In the past twenty years, the term “design thinking” has entered mainstream and business lexicon to describe a methodology for generating innovative solutions. The renowned design firm, IDEO, popularized and marketed the idea as a cross-disciplinary tool to help individuals and organizations identify challenges and develop novel solutions. It has been used in a variety…