Nature is More Creative than You

In a 2013 publication of the journal Science, researchers reported the discovery of functioning gears in an insect known as a “planthopper.” These gears are located in the hindlegs of the insect and consist of interlocking teeth that help the planthopper synchronize its movements. The gears rotate to allow the legs to move in concert…

Five Lessons from Seth Godin’s Book Linchpin

As legendary start up lore would have it, Richard Branson, the founder of the young empire, Virgin Records, was stuck at an airport in Puerto Rico in 1984. He was trying to get to the British Virgin Islands to meet his girlfriend. Frustrated by the situation, and perhaps his lack of control, Branson looked around…

Design Thinking for Healthcare

In the past twenty years, the term “design thinking” has entered mainstream and business lexicon to describe a methodology for generating innovative solutions. The renowned design firm, IDEO, popularized and marketed the idea as a cross-disciplinary tool to help individuals and organizations identify challenges and develop novel solutions. It has been used in a variety…

Dr. Oz and the Balance Between Truth and Entertainment

Congressional Hearing On June 17, 2014, Dr. Mehmet Oz, a Turkish-American, cardiothoracic surgeon and host of The Dr. Oz Show, appeared before a congressional hearing convened by the U.S. Senate Subcommittee on Consumer Protection, Product Safety, and Insurance. Missouri Senator Claire McCaskill, the subcommittee Chairman, presided over the session titled “Protecting Consumers from False and…

Using Graphic Design for Healthcare Activism

What does it take to spread an idea? To change people’s minds? One might think you need a marketing campaign with hundreds of words of copy. Perhaps you need to advertise, network with the right people, and relentlessly promote your idea online. But could it occur organically with a single image? Maybe if you happened…